‘Learning by Laughing’ is catching on ! Iain Martin gave a “wonderfully entertaining” account – his hosts’s words – of his popular book ‘Looking Down on Leaders’ at a British-Swiss Chamber of Commerce evening on 23 Oct in Zurich. He described its key leadership themes – Vision, Influence and Communications, in a narrative interspersed with hilarious tales of leadership gone wrong, together with experienced guidance on ‘how to do it right’.